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Where You'll Find Lower Prices On Loose Diamonds, Quality Diamond Jewelry, or Fancy Color Diamonds, And No Wider Selection Of Private Sale Ideal Cut Diamonds and Hearts And Arrows Ideal Makes .... Guaranteed!
Where You'll Find Lower Prices On Loose Diamonds, Quality Diamond Jewelry, or Fancy Color Diamonds, And No Wider Selection Of Private Sale Ideal Cut Diamonds and Hearts And Arrows Ideal Makes .... Guaranteed!
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Before you buy any diamond, allow us to empower you with the knowledge and confidence that you need to make the reasoned decision that will be remembered “forever." In this section, we have compiled the necessary information for you to gain the understanding required to make one of the most important decisions of your life easier, and for you to be able to preserve your present joys throughout this experience as cherished memories. That's why Private Sale Diamonds is here!
Diamonds 101: All The Information You Need To Know To Buy Like An Expert
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Why Cut Is
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Why Cut Is
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Why Diamonds Make The Perfect Choice » The 4 C's Cut, Color, Clarity, Carat
What You Need To Do » More About Cut Ideal, Hearts & Arrows, Premium
What Makes Diamonds So Special?
What Next?
What You Need To Do » More About Cut Ideal, Hearts & Arrows, Premium
What Makes Diamonds So Special?
What Next?
Why Diamonds Make The Perfect Choice
We could say just ask a woman, but then you probably have, so you know that no other gift can thrill and delight her quite as much as a diamond. Do women prefer diamonds? Is the earth round? Look at it another way: buy her diamonds and you’ll be in “brilliant” company!
For thousands of years diamonds have been the number one gift of choice for men who wanted to melt a heart. Since the ancient Greeks, they have been fought over, and prized by kings and princes alike. They have inspired the
For thousands of years diamonds have been the number one gift of choice for men who wanted to melt a heart. Since the ancient Greeks, they have been fought over, and prized by kings and princes alike. They have inspired the
poet and the songwriter, and have been the object of desire for romantics throughout the ages. They have been worshipped for their mystical and spiritual properties, and even reputed to possess healing powers. But, most of all, they have been seen over the centuries as the most beautiful and magical gift of love, indescribable and untamable as the passion between men and women.
What better symbol, what better gift, than that which best represents the depth of our hearts and the radiance of our soul?
What better symbol, what better gift, than that which best represents the depth of our hearts and the radiance of our soul?
Choose The Right Jeweler
Begin by deciding to choose a jeweler, not simply a “seller” of diamonds! When you rely upon a jeweler, you are protecting yourself from making a mistake that will affect the both of you for as long as you are capable of remembering. You must understand the difference between investing simply in a diamond, and investing in a diamond of definitive quality, represented by a provider that has the integrity and longstanding customer-based credibility that has been earned, not simply implied or “published” on the internet! This is the first step that will link your ultimate satisfaction with the reputation of the provider of your choice. As leading jewelers and diamond professionals for over 50 years, our solid
Begin by deciding to choose a jeweler, not simply a “seller” of diamonds! When you rely upon a jeweler, you are protecting yourself from making a mistake that will affect the both of you for as long as you are capable of remembering. You must understand the difference between investing simply in a diamond, and investing in a diamond of definitive quality, represented by a provider that has the integrity and longstanding customer-based credibility that has been earned, not simply implied or “published” on the internet! This is the first step that will link your ultimate satisfaction with the reputation of the provider of your choice. As leading jewelers and diamond professionals for over 50 years, our solid
What You Need To Do
Private Sale Diamonds brings to you such an eclectic selection of fine diamonds at the best values, and offers you the addied assurance of being the only Preferred Provider that has the industry status, professional expertise, and renowned reputation that you can rely on! A Private Sale Diamond will always be your Best Choice for Quality, Selection, and Value!
» About Us
» About Us
reputation depends on achieving true and consistent satisfaction with every customer. Most of the diamond providers available on the internet are unwilling to fully disclose their identity, or do not have even one established store to “back-up” their claim to fame! The very nature of buying a diamond certainly requires you to trust the source of your treasure, and we know you will appreciate your experience with us so much that you will refer your family and friends to your “secret source” without hesitation!
A good jeweler should be both knowledgeable and generous with advice and help. Someone who will take the time to lead you carefully through the 4C’s (your guide to every diamond’s quality and value that you’ll find in the following section). The “right” jeweler will give you the right comfort factor, and will help you with the perplexities of style and choice. Visit or browse several and you’ll soon sense where professionalism, service, knowledge, and product selection all harmonize. However, finding the right “store” can be as simple as asking a few friends or relatives where they have found buying a diamond a pleasure rather than a “project”! When you have selected the right provider for you, they will use the 4C’s to help you choose the diamond that will match both your dreams and your budget.
A good jeweler should be both knowledgeable and generous with advice and help. Someone who will take the time to lead you carefully through the 4C’s (your guide to every diamond’s quality and value that you’ll find in the following section). The “right” jeweler will give you the right comfort factor, and will help you with the perplexities of style and choice. Visit or browse several and you’ll soon sense where professionalism, service, knowledge, and product selection all harmonize. However, finding the right “store” can be as simple as asking a few friends or relatives where they have found buying a diamond a pleasure rather than a “project”! When you have selected the right provider for you, they will use the 4C’s to help you choose the diamond that will match both your dreams and your budget.
The “How Much” Question
Obviously, this is the single most troubling issue, and often the most critical in determining the diamond that you are meant to possess. However, it is also the most abused element in the process of purchasing a diamond, both by the buyer who is trying to be clever, and by unscrupulous diamond sellers. Certainly, there is a static amount of money you can consider spending on a purchase of a diamond, and indeed, you deserve to be presented with the very best value for every dollar you intend to spend. You should be prepared to spend that amount willingly if all of the prerequisites are met and you have been accurately and ethically presented with diamonds and diamond jewelry that in fact meet those prerequisites. You should not, however, attempt to “outwit” the reputable seller, or convince yourself that you understand diamonds and the ever-changing diamond world market systems to venture forth unaided.
This is why we stress the 4C’s, and admonish you to choose your Provider with reasoned deliberation.
There are many “sellers” out there, and most of them are waiting for you to fall prey to their clever postulations. At Choice, we would rather you rely on the reputation we have earned, and openly present to you the single most refined
Obviously, this is the single most troubling issue, and often the most critical in determining the diamond that you are meant to possess. However, it is also the most abused element in the process of purchasing a diamond, both by the buyer who is trying to be clever, and by unscrupulous diamond sellers. Certainly, there is a static amount of money you can consider spending on a purchase of a diamond, and indeed, you deserve to be presented with the very best value for every dollar you intend to spend. You should be prepared to spend that amount willingly if all of the prerequisites are met and you have been accurately and ethically presented with diamonds and diamond jewelry that in fact meet those prerequisites. You should not, however, attempt to “outwit” the reputable seller, or convince yourself that you understand diamonds and the ever-changing diamond world market systems to venture forth unaided.
This is why we stress the 4C’s, and admonish you to choose your Provider with reasoned deliberation.
There are many “sellers” out there, and most of them are waiting for you to fall prey to their clever postulations. At Choice, we would rather you rely on the reputation we have earned, and openly present to you the single most refined
online inventories of diamonds, diamond jewelry, name brand products you already trust and desire at the best prices available, and the knowledge and expertise you can rely on! We are the only Preferred Provider that is uniquely qualified to merit your trust, with over 50 years of customer satisfaction, retail stores that are icons within their communities, and leadership that remains at the forefront of the industry.
For most people, the engagement ring is their first major diamond purchase (and actually, one of the four big purchases in life: car, engagement ring, honeymoon, home), and we know there are millions out there suffering from engagement ring anxiety. RELAX! It’s easy when you know there are four simple steps in determining “How Much.”
For most people, the engagement ring is their first major diamond purchase (and actually, one of the four big purchases in life: car, engagement ring, honeymoon, home), and we know there are millions out there suffering from engagement ring anxiety. RELAX! It’s easy when you know there are four simple steps in determining “How Much.”
First, start with tradition. DeBeers has been successful in relaying to the public that they should be prepared to spend approximately two months salary on a quality diamond. Spend less and the relatives will whisper….spend more and they’ll rave! When you shop with Private Sale Diamonds, you know they will think you spent MUCH more, as our prices are the very best prices available!
Second, spend wisely. It can be a bit tricky, as no two diamonds are alike. Indeed, rough diamonds are sorted by DeBeers into over 5,000 grades before they are cut and polished to perfection. Be aware of what you are buying. Two diamonds of the same size may vary widely in quality, and may be less than the dazzling gem you are seeking, if you shop only with price in mind. If a price looks too good to be true, it probably is (unless you are shopping with us!). Consider financing options, if available, as favorable terms helps expand your budget!
Third, buy the diamond that has all the characteristics she desires. Is it the right shape, the right size, and in the right piece? Does it have the sparkle she desires, and does it remind you of her smiling when she was demonstrating her choices to you? At Private Sale Diamonds, all of the ideal diamonds we offer have been independently graded and documented for your protection and assurance of quality. We never have (and never will) offer diamonds or diamond jewelry that has been enhanced, fracture-filled, lasered, or that which displays any other unnatural effect. A Private Sale Diamond Diamond is one of the world’s finest diamonds, and is available to you at unbeatable prices.
Second, spend wisely. It can be a bit tricky, as no two diamonds are alike. Indeed, rough diamonds are sorted by DeBeers into over 5,000 grades before they are cut and polished to perfection. Be aware of what you are buying. Two diamonds of the same size may vary widely in quality, and may be less than the dazzling gem you are seeking, if you shop only with price in mind. If a price looks too good to be true, it probably is (unless you are shopping with us!). Consider financing options, if available, as favorable terms helps expand your budget!
Third, buy the diamond that has all the characteristics she desires. Is it the right shape, the right size, and in the right piece? Does it have the sparkle she desires, and does it remind you of her smiling when she was demonstrating her choices to you? At Private Sale Diamonds, all of the ideal diamonds we offer have been independently graded and documented for your protection and assurance of quality. We never have (and never will) offer diamonds or diamond jewelry that has been enhanced, fracture-filled, lasered, or that which displays any other unnatural effect. A Private Sale Diamond Diamond is one of the world’s finest diamonds, and is available to you at unbeatable prices.
Fourth, buy with certainty. Buy only when you are comfortable with the diamond, the provider of your choice, the price, and the security of recourse should you change your mind. Only you can determine these needs, and only you can tell if they are being met to your satisfaction. This is most likely the time when the provider of your choice can be the most help. Either they are working with you to reach this point, to ask these questions, to gain this understanding, or they are not. It is as simple as that. Once you have made the decision to buy, then follow through with that confidence, for the confidence you have in your purchase is the first thing she will see in your eyes long before she opens the box!
What Makes Diamonds So Special?
and 3,000 times harder than man-made imitations such as cubic zirconia. Diamonds possess the capability to melt every heart and to cause the tearing of the eyes for those who behold their brilliance!
Rare & Elusive
No other gemstone is so hard to find, or difficult to mine. Indeed, the larger the diamond, the rarer it truly is. A three carat diamond, for example can cost more than seven times as much as a one carat diamond of equal quality! Did you know that only one polished diamond in a thousand is over one carat? And for every one carat diamond, approximately 2,000 tons of earth are moved and examined? Think of how rare your Private Sale Dream Diamond truly is, knowing that only two in every fifteen one carat diamonds has the quality that meets the minimum standards to be judged worth using for fine jewelry! What price our affection and fascination?
Rare & Elusive
No other gemstone is so hard to find, or difficult to mine. Indeed, the larger the diamond, the rarer it truly is. A three carat diamond, for example can cost more than seven times as much as a one carat diamond of equal quality! Did you know that only one polished diamond in a thousand is over one carat? And for every one carat diamond, approximately 2,000 tons of earth are moved and examined? Think of how rare your Private Sale Dream Diamond truly is, knowing that only two in every fifteen one carat diamonds has the quality that meets the minimum standards to be judged worth using for fine jewelry! What price our affection and fascination?
Created Before the Dawn of Time
Diamonds are the oldest gemstone in creation. They were born in the fiery depths of the earth before man began to track time. They were eventually spewed upward and within reach of admiring eyes, yet remain a finite cache of beauty, not to be repeated in any of our lifetimes. Technology, ingenuity, and perseverance have allowed us to possess one of the world’s greatest mysteries, and for us fortunate few, to include the indescribable in our life as cornerstones to our most cherished of memories.
The Hardest Substance Known to Man
No other natural substance can match the hardness of a diamond, which is 2,000 times harder than either ruby, sapphire,
Diamonds are the oldest gemstone in creation. They were born in the fiery depths of the earth before man began to track time. They were eventually spewed upward and within reach of admiring eyes, yet remain a finite cache of beauty, not to be repeated in any of our lifetimes. Technology, ingenuity, and perseverance have allowed us to possess one of the world’s greatest mysteries, and for us fortunate few, to include the indescribable in our life as cornerstones to our most cherished of memories.
The Hardest Substance Known to Man
No other natural substance can match the hardness of a diamond, which is 2,000 times harder than either ruby, sapphire,
Natural Beauty Beyond Imitation
No two diamonds are the same. Each is unique, endowed with a personality and character all its own, just as our love. A diamond as we know it is a complex blend of subtle characteristics that cannot be imitated. The brilliance, the sparkle, the dance of light and color released from every diamond is the miraculous reflection of the very fires of creation. There are products that have risen to supplant the diamond, but they are poor efforts of man’s infatuation with possessing something so rare that it shall always defy complete understanding.
No two diamonds are the same. Each is unique, endowed with a personality and character all its own, just as our love. A diamond as we know it is a complex blend of subtle characteristics that cannot be imitated. The brilliance, the sparkle, the dance of light and color released from every diamond is the miraculous reflection of the very fires of creation. There are products that have risen to supplant the diamond, but they are poor efforts of man’s infatuation with possessing something so rare that it shall always defy complete understanding.
Now that you are familiar with diamonds and can appreciate them for what they represent to us throughout history and to us personally, you should take a few moments to understand how to differentiate them from each other, how to select the one Dream Diamond meant for you. It comes down to understanding the basic characteristics of diamonds, and how they are unified as a standard to express their singular beauty in commonplace terms and quantitative comparisons: The 4 C's of Diamonds.
Use this link to reveal The 4 C's of Diamonds and how to use them ...
Use this link to reveal The 4 C's of Diamonds and how to use them ...
What Next?
Choice Customer Services 866.284.8620
